Empowering Innovation: Dexerials’ strategic move into North America’s Autonomous Vehicles Market

Automotive Industry

Autonomous driving technology is progressing globally and is anticipated to offer significant societal benefits, including reducing traffic accidents and easing congestion. 

Dexerials is actively advancing autonomous driving technologies through multiple innovative approaches. The company is also committed to expanding its presence in Japan and globally by developing new technologies and broadening its market reach, thereby strengthening its influence in the industry

Dexerials Expands into Detroit: Strengthening North American Presence

In May 2024, Dexerials established a new marketing office in Northville, a city near Detroit, Michigan, the heart of the North American automotive industry. This new office aims to expand Dexerials’ automotive business in North America and strengthen its strategic partnership with Restar. As a solutions provider with expertise in core technologies, the Detroit office will collaborate with automotive customers through design-in and spec-in activities, building a robust business network in the region.
Additionally, Dexerials has enhanced its strategic partnership with Restar in the sales and marketing of semiconductors, chemical materials, and other devices across Asia. This collaboration advanced with the conversion of Dexerials’ Hong Kong subsidiary into a joint venture. The new Detroit office is a crucial step to reinforce the group’s marketing and sales efforts in North America.

Presenting at AutoSens

Following the establishment of its Detroit Branch, Dexerials decided to actively participate AutoSens, a leading industry event dedicated to automotive sensing technologies, held annually in North America and Europe. AutoSens features technical sessions, workshops, and exhibition focusing on sensor technologies, AI, data processing, standards and regulations and bringing together industry experts and researchers.

Participating in AutoSens was an excellent opportunity for Dexerials to explore the latest technological trends and expand its professional network. It also served as a crucial platform to showcase Dexerials’ technological capabilities and enhance its presence in the industry.

Interview

Below is an excerpt from an interview with a representative from Dexerials conducted during AutoSens: 

Q: Can you tell us about the history of Dexerials? 

A: Dexerials, headquartered in Japan, originally started as a Sony Group Company, and manufactures materials for different devices, including consumer electronics, automotive displays, and HUD applications. In 2022 we acquired Kyoto Semiconductor, allowing us to enter the photonics business and expand our product expertise in sensor and display technologies. We also are currently focused on expanding our expertise in the automotive industry. 

Q: What are Dexerials’ strengths? 

A: Dexerials’ strengths lie in innovation and providing solutions. We have a track record of introducing numerous innovative products to the market and consistently offering solutions, and are excited to contribute to automotives. 

Q: Why did you decide to participate in AutoSens in Detroit? 

A: Detroit is the epicenter of the North American automotive industry, and AutoSens is a premier event dedicated to vehicle sensing technology. We want to become a valuable member of the automotive community, and we believe our technology can provide targeted solutions that address the specific needs of manufacturers and suppliers. AutoSens was the ideal event to showcase our display and sensor technologies and a critical step in increasing our industry presence. 

Q: What are some of the technologies you showcased at AutoSens? 

A: We had the opportunity to introduce some of our optical solutions and product design improvement ideas such as ghost image reduction, anti-fogging and seamless designs, and nanostructured surfaces to mitigate optical noise. We think the demonstrations at our booth conveyed Dexerials’ strengths in technology, innovation, and providing targeted solutions. 

Q: What is next for Dexerials? 

A: Moving forward, we will continue to leverage our electronics and photonics technologies to develop new products for the automotive industry. We are particularly focused on advancing sensor technology and improving display technology to contribute to the progress of autonomous driving technology. 

Contributing to Autonomous Driving with Cutting-Edge Photonics Technology

Dexerials aims to further contribute to the automotive industry by leveraging its technological expertise in product development, capitalizing on the establishment of the Detroit Branch and participation in AutoSens. By combining electronics and photonics technologies, Dexerials continues to offer innovative solutions and work towards a sustainable society. We look forward to the future!